Gela Fridman

Managing Dir Technology

Gela provides management and strategic oversight for the technical planning, execution and delivery of large-scale development initiatives across Huge's client base.

Prior to joining Huge, Gela held positions at RAPP, Ogilvy & Mather and IconNicholson, where she built an extensive portfolio of large-scale, custom web-based applications, as well as digital marketing and social platforms. Gela has worked with some of the world's largest companies across a broad range of industries, including Nestlé, Thomson Reuters, SAP and Pfizer.

Born in Russia, Gela earned a bachelor’s degree in computer science at New York University.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.