Lynne LaCascia

Lynne is the Global Head of Brand Narrative at Cognizant, #230 on the Fortune 500 and one of the world’s fastest-growing technology companies. There, she finds opportunities to tell the Cognizant story, leads the development of the brand’s highest-level messages, and builds a culture of narrative and experience.

Lynne has always reveled in explaining the inexplicable, able to look beneath, see between, and crystallize the essence of ideas. She has made a career of decoding B2B companies, sharing the excitement of hard-to-understand products, ideas and industries from Sharia finance to wireless contracts to dosimetry.

At Cognizant, it’s her job to help envision the future of every industry, including our own. She needs to understand how to talk about every technology important to Cognizant, a consulting and services company that collaborates with clients in twenty industries. Her first marketing job was at a digital agency during the .com boom, she’s been writing and moderating on the web since before the word “blog” was coined, and she’s still friends IRL with a group of people she met on a BBS in 1998.

She believes in the power of brand, marketing and storytelling to ensure great ideas endure, and has wielded it for institutions such as AT&T, Citi, Deloitte, DTCC, Girl Scouts, Google, Merck, Nice ’n Easy, Siemens and Standard & Poor’s. She has collaborated to reposition more than 50 organizations, working at branding agencies from Interbrand, the world’s largest, to one of her own. Before discovering the exponential power of brands, she structured more than $3 billion of derivatives and project financings at Salomon Smith Barney for clients like the government of the U.S. Virgin Islands and the New York MTA.

Lynne has a B.S. in both Economics and Applied Math from Yale University.