Kirsten Corio

Kirsten Corio is the managing director of ticket sales and digital strategy for the USTA. In this role, she is responsible for two of the most significant lines of business associated with the US Open; ticket sales and oversight of all digital platforms with an eye towards innovation and increased monetization.

Prior to joining the USTA, Corio spent 15 years at the NBA, where she most recently served as VP of team marketing and business operations. In this role, she led the marketing, digital and ticketing group, which provides NBA, WNBA and D-League teams with strategic consulting services to better engage basketball fans worldwide and optimize all aspects of team business results. Prior to that role, Corio held positions at the NBA in relationship marketing and CRM.