Herbie Calves

Mr. Calves joined Link AKC as the CMO in February 2016 soon after the company was founded. He spent the prior three years as the Senior Vice President of Marketing & Product Management for the Sports Division of EB Brands, leading product development, licensing, and marketing initiatives for their fitness monitor and exercise equipment businesses. From 2006-2012 Mr. Calves was VP of Global Marketing at TIMEX and played a key role in guiding Timex’s marketing programs. He oversaw the TIMEX IRONMAN and TIMEX EXPEDITION businesses and was a strong advocate for the TIMEX team of athletes, working closely with them to better understand the sport and the athletes’ needs. Mr. Calves played a key role in product development, strategic alliances, licenses, and enhancing Timex’s digital presence with consumers.

Prior to arriving at EB Brands and TIMEX, Mr. Calves spent over 15 years building and managing brands such as Advil, Coca-Cola, BellSouth, Woolite, Lysol, and Kiss My Face. His experience has given him marketing and consumer insights across a diverse number of cultures and product categories.