Roberto Santos

Roberto Santos is the head of audience research at Vevo. Since joining the company in 2015, Roberto has helped bridge the gap between ad sales, product and market strategy at Vevo. Before joining Vevo he was a key member of research at Hulu. Over the course of four years Roberto helped introduced Nielsen measurement at Hulu, and his analysis not only influenced content acquisition strategy, but also improved Hulu’s ability to “talk television” with key advertising partners. When relevant to do so, Roberto is known to quote rappers in his presentations. “If it doesn’t make dollars, it doesn’t make sense” – Big Pun.