Rashad Robinson

Exec Dir
Color Of Change

Rashad Robinson is the Executive Director of Color Of Change, the nation’s largest online racial justice organization. As a force driven by over one million members, Color Of Change moves decision makers in corporations and government to create a more human and less hostile world for Black people, and all people.

Rashad leads the Color Of Change team in developing strategies powerful enough to change the rules of the many systems that affect Black people’s lives. Color Of Change campaigns have won justice for Black people hurt or killed by anti-Black violence, putting local authorities on notice for their abuses. They have prevented attempts to suppress the Black vote, and eliminated certain voter intimidation tactics from the conservative playbook. Long-term strategic initiatives targeting corporate industries have, for example, forced news and entertainment outlets to represent Black people accurately and fairly, and acknowledge their role in creating dangerously widespread implicit bias. Under Rashad’s leadership, Color Of Change continues to seize opportunities for advancing the power, freedom and wellbeing of Black workers, students, families, farmers, immigrants and others, wherever their freedom is limited or threatened.

Since joining Color Of Change in 2011, Rashad has greatly expanded the scope, voice and impact of the organization. He opened three new offices (in New York, Hollywood and Washington, D.C.). He grew the membership of Black people and allies across the country invested in moving society forward, and vastly increased the number and type of opportunities for members to participate in making real change.

Rashad led Color Of Change in a national campaign against the secretive, right-wing policy shop, the American Legislative Exchange Council (ALEC). After exposing ALEC's involvement in passing discriminatory voter ID laws—and deadly Stand Your Ground laws—Color Of Change pushed over 100 corporations to end their financial support of ALEC. Rash

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