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Jason Tollestrup

Dir of Programmatic & Business Intelligence
The Washington Post

Jason Tollestrup is Director of Programmatic and Business Intelligence at The Washington Post. In this role, he oversees strategy for programmatic advertising and WP+, The Post’s premium audience extension product. With a background in business intelligence, Tollestrup is focused on growing programmatic revenue at The Post by utilizing data to inform vendor selection and pricing by audience.

Prior to joining The Post in 2012, Tollestrup served as a BlueVolt solutions specialist at BlueTech LLC in Portland, Oregon, a provider of the BlueVolt online learning management system for companies in the building trade. In this capacity, Tollestrup worked across the sales, marketing and executive teams to analyze market data and trends, improve SEO and SEM and internal marketing materials. Previously, Tollestrup was a sales representative for the Eastern region, working to grow BlueTech’s subscription revenue. He worked in close partnership with marketing to implement online marketing campaigns, drawing on his analytical experience from his prior role as webcast product coordinator. Tollestrup joined BlueTech as a product coordinator in 2007 where he drove the day-to-day strategy for FieldRanger, a wireless work order system. Tollestrup began his career in 2005 at Hewlett Packard as a sales architect in their Boise, Idaho office.

Tollestrup has deep knowledge of web traffic tools such as Google Analytics as well as Omniture. He graduated from the College of Idaho with a B.A. in History. He currently resides in Washington, DC.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jason Tollestrup
Events featuring Jason Tollestrup