Sam is a pioneer in the understanding and application of sound in media, marketing and advertising having worked right across the radio industry. The vast majority of which has been at Global Radio, the UK’s largest commercial radio group and Bauer Media, Europe’s largest. As a Creative Director he has built and developed creative teams of writers, producers and composers creating advertising, advertorials, promos, podcasts and sonic branding across a large variety of brands.
He is also a respected presentation trainer, an associate Skillset lecturer in ‘Sound Marketing’ and is particularly interested in the role of the senses in the psychology of influence, especially how sound can consciously and subconsciously affect aspects of human behaviour. He brings this sonic experience to the start-up world by heading up creative development for A Million Ads.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.