My background is in music.
I’m a big fan of eclecticism. Wether that be in the people I work with or the music I enjoy; the latter at all times driving my hunger for the former. It’s in that spirit I’ve had the privilege of experience that spans retail, labels and management.
I’ll let you in on my 3 guiding principles of digital marketing, a personal ethos if you will…
1. Your fans are your greatest assets. Go to where they are and be prepared to lead them by showing them something genuine or something new
2. Engagement comes from personality, not clickbait
3. Invest your time, not your money
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.