Rochelle Holguin works closely with UMPG's sync and A&R teams, as well as UMG’s film/TV development group to create partnerships and promotional opportunities with streaming services, TV/film studios, digital, social and other emerging platforms. Additionally she collaborates directly with managers and writers to support their creative ambitions.
Previous to UMPG Holguin was at Viacom, where she was VP and Head of Creative Music Services and was responsible for music supervision and the creative production music strategy across MTV, VH1 and LogoTV’s linear and digital programs, promos, trailers and specials. Holguin also developed and executed significant music supervision marketing initiatives across TV, digital and social platforms, for primetime series including Teen Wolf, Awkward, Faking It, The Real World, Teen Mom, Jersey Shore and The Hills among others.
Prior to joining Viacom, Holguin was a music coordinator at Hit The Ground Running. She currently serves on the advisory board for the Women In Music organization.