Farrah Bezner

Over her 14 years with Mondelēz, Farrah has created transformational programs for brands including Trident gum, Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee. Prior to starting as Head of New Business Ventures in January 2016, she was Marketing Director for Halls & Candy, where she drove programs including Sour Patch Kids’ “Breaking Out,” a YouTube series where the brand engaged four of the platform’s top influencers to create their first scripted series. Farrah also led the creation of The Patch, a program that supports musicians who are on the road and on the rise by immersing them in a community of like-minded creatives, amplifying their voice, and providing them with a house that fuels inspiration.