Jonas has been in the music industry since the mid-80’s, starting at Swedish indie label Sonet Grammofon (then licensor of Island, Chrysalis, Mute, Jive, etc for Scandinavia), Polar Music (home to ABBA) and the boutique label, Stockholm Records. All three labels are now imprints at Universal Music. Joining the startup from day one, Jonas helped launch V2 Records for Scandinavia and build a new independent in the territory. In 2004, he joined Sony/ATV Music Publishing Scandinavia, helming the Film/TV department with a bent on regional A&R. He has now moved over to Universal Music Publishing with a similar focus, overseeing Film/TV and working in A&R to build co-publishing opportunities with diverse writers/artists and smaller companies in Norway. Film/TV initiatives now take up most of his time, as he works closely with Music Supervisors and fellow UMPG offices worldwide. Jonas lives an idyllic lifestyle outside of Stockholm with his 2 children, his partner, Lisa, and 2 bonus kids.
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