Dr. Òscar Celma is Director of Research at Pandora, where he leads a team of 60 people (25 scientists and 35 musicologists) to provide the best personalized music experience.
From 2011 till 2014 Òscar was Senior Research Scientist at Gracenote. His work focused on music and video recommendation and discovery.
Before that he was co-founder and Chief Innovation Officer at Barcelona Music and Audio Technologies (BMAT).
Òscar has published a book named "Music Recommendation and Discovery" (Springer, 2010).
Òscar holds a few patents from his work on music discovery as well as on Vocaloid, a singing voice-synthesizer bought by Yamaha in 2004.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.