photo of Bobby Jones

Bobby Jones

Good Is The New Cool

Bobby Jones is one of the nation’s most respected experts in marketing to teen and millennial audiences. Bobby is currently Chief Marketing and Communications Officer (CMCO) of Peace First, where he leads all of its marketing and communications efforts to help young people in over 90 countries around the world to be powerful peacemakers, creating compassionate solutions to global and local injustices. He is the co-author of Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand while giving them a renewed sense of purpose as powerful forces for good. Bobby is a proud Washington, DC native and currently lives in Brooklyn, NY.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Bobby Jones
Events featuring Bobby Jones