photo of Carrie Hammer

Carrie Hammer

Role Models Not Runway Models

Carrie Hammer started her career as an advertising sales executive and often heard that she should "dress for the job she wanted not the job she had." This was tough advice to follow as she found a limited selection of fashionable professional women's clothing with a contemporary fit. As a solution she felt she had no choice but to start a line to cater to the underserved professional woman. CARRIE HAMMER launched in 2012 in New York City to critical acclaim to deliver stylish professional wear to women.

Hammer’s passion extends beyond fashion to empowering women inside and outside of the workplace. This was exemplified in her debut fashion show during New York Fashion Week February 2014 where she featured “Role Models Not Runway Models,” including the first ever model on the runway in a wheelchair.

Hammer and her line have been featured on CNBC, Fox Business News, Forbes, Good Morning America, Elle, Marie Claire, Cosmopolitan to name a few.

She studied Economics and Women’s Studies at UCLA and Fashion Business and Marketing at the Parsons Paris School of Art and Design. Hammer is a graduate and recipient of the inaugural Tory Burch Goldman Sachs 10,000 Small Businesses program. She also holds a certificate in Fashion Law from the Fashion Law Institute at Fordham Law School.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Carrie Hammer
Events featuring Carrie Hammer