Peggy Boustany

Long before finishing her Marketing Communication and Film studies, Peggy Boustany quickly fell in love with the advertising world after organizing talent recruitment and networking events, and through her role as headhunter in a recruitment firm called L’Entremetteuse who specializes in creative recruitment. Since joining Sid Lee in 2010, she has contributed to the growth of the company’s headquarters in Montreal, and to the opening of satellite offices in Amsterdam, Toronto, New York, and Los Angeles. As part of the team, she enjoys injecting a touch of creativity and innovation in the recruiting process, with initiatives such as the Sid Lee Boot Camp, international internship program Sid Lee Land, and a recent collaboration with School of Creativity La Factry. Through a series of related projects, she continues doing what she loves with the same passion every day: Recruiting the most innovative talent from here and around the world.