Flora Pereira is Associate Counsel at ITVS. She negotiates production deals with independent filmmakers and works collaboratively with other public media financiers, co-producers, and distributors to come up with the best strategies for ITVS-funded films. Flora joined ITVS after receiving a J.D. from UC Berkeley School of Law. She is admitted to the California State Bar. She gained experience in the entertainment industry at companies like Warner Bros., Participant Media, and the San Francisco Film Society before joining ITVS in the Business Affairs department.
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