Cheryl Horsfall

Cheryl Horsfall is the Executive Creative Director across all the Merck and Johnson & Johnson health care clients at DDB New York. A graduate of the UT Austin ad program, she has worked in NYC for the past 25 years creating content for both traditional and digital media. For the past decade, she’s focused in the health and wellness space, working on established brands and launches, from pre-FDA approval through commercial launch. A strong belief that healthcare has the potential to improve life and longevity fuels her desire to keep pushing the boundaries of what can be achieved in this space, especially when it comes to tech innovation.

Cheryl is also a member of the SXSW Advisory Board. A few years ago, she was declared dead by the state of New York due to a clerical error. Undaunted, she hosted her own wake.