Sabina Charfauros is Senior Social Media Strategist at Lexus, the luxury division of Toyota Motor Sales, U.S.A., Inc., with responsibilities to strategize and implement social media messaging that supports the overall brand message. Charfauros is instrumental in engaging the social audience by humanization and connection through relevant content and effective storytelling to build brand awareness. Some of the brand initiatives include, New York Fashion Week, Lexus Culinary, new vehicle and concept reveals. She collaborates with key stakeholders across the Lexus division both within the US and globally to develop social content that captivates the audience’s senses.
Charfauros has held various other positions within Lexus, previously as part of the Lexus Guest Experience Social Media Team and as a case manager. Previous to her time at Lexus she was a Case manager in the Toyota division, supporting dealerships and customers across the US.
Outside of Lexus, Sabina enjoys producing music for up and coming urban and pop artists and has scored both short and full length films. Additionally, she enjoys frequent visits to the gym and cycling.
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