In her role as Group Account Director at Team One, Meredith Gruen leads the strategic creation and curation of social media and digital content for the agency’s clients, including web series for L/Studio that inspire new audiences to consider the Lexus brand. Prior to Team One, Meredith was at TBWA\Chiat\Day where she led social media and data-driven relationship marketing efforts for Infiniti. Before social media was a tool in the integrated marketing arsenal, Meredith was at Arnold Worldwide in Boston, attracting first time cruisers to Royal Caribbean International and keeping loyalists engaged with compelling editorial content in between their cruise vacations. Even though she has been based in Los Angeles for nearly a decade, Meredith still remains fiercely loyal to her Boston sports teams.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.