Brian Mirakian

Senior Principal & Dir of Br& Activation
Populous

Brian Mirakian serves as director of Populous Activate in the Americas and is a Principal at Populous. Populous Activate uses the power of design to link fans, brands, teams and properties by enhancing and extending the in-stadium experience. Mirakian is a master of bringing brands to life by identifying strategic opportunities for immersive fan engagement on all levels, locations and media formats. His award winning work has been recognized internationally and has helped create transformative social experiences in such places as CitiField in New York, CONSOL Energy Center in Pittsburgh, the KFC Yum! Center in Louisville and Arrowhead Stadium in Kansas City. Mirakian has also developed brand and fan engagement platforms for the Beijing 2008 Summer Olympic Games, the PepsiMax Field of Dreams and the Sochi 2014 Winter Olympic Games.

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