Edwin Beadle
Ed Beadle is Acura’s Senior Manager of Marketing. In this capacity, he oversees national advertising, regional marketing, digital and new media for the luxury performance automaker. Over the past year, Ed has spearheaded Acura’s 30th anniversary celebration and the brand’s renewed focus on Precision Crafted Performance marked by the return of an icon – the 2017 Acura NSX – and the debut of a new styling direction in the Acura Precision Concept.
Throughout his 20-year career, Ed has developed innovative marketing campaigns to support a wide array of products and initiatives, from luxury goods to environmental efforts to mass market brands. Ed has also developed strategies to support major integrated platforms, including Acura's ESPN bracket challenge and its partnership with Jerry Seinfeld's Comedians in Cars Getting Coffee. Ed also supported Honda Stage and GT Academy, winner of three Cannes Lions in 2012.
Prior to the Acura division of America Honda Motor Co., Ed worked agency side at OMD, Carat and Saatchi & Saatchi. In his personal time, Ed has guest lectured at the University of Oklahoma and taught advertising strategy and copywriting at California State University Dominguez Hills.
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