nick goggans, principal of ex vitruvian LLC an analytics advisory firm dedicated to optimizing corporate intelligence with a human-centered approach catered for the executive suite. nick has dedicated the last twelve years advising cooperations in optimizing analytics strategies, technologies and deployments to impact revenue efficiencies and incremental revenue gains. His experience ranges across fields as diverse as sports; media; real estate; government; and e-commerce on both a hyper-local and global basis. Prior to ex vitruvian, Nick was a co-founder of Umbel, Inc, 1st party data management software suite, working as Chief Strategy Officer and VP of Strategic Accounts focusing on Sports and Entertainment and including clients Turner Broadcasting, AEG-Live; Washington Redskins; Indiana Pacers; The R&A and Brooklyn Sports & Entertainment. Before Umbel, Nick founded and sold Lytiks (aka Conversion Associates) in Boston, MA, a session centric web analytics and telecommunications marketing perfomance platform where clients included Cushman Wakefield and Vornado Realty. Nick began his career in entertainment and news with independent film dierctor John Sayles, and broadcast journalist Charlie Rose. Nick holds a BA in English from Williams College where he was a member of the football and baseball teams and now lives in Fort Worth TX with his wife Brooke, and two children.
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