Brenda Wilbur

Brenda is the Director of Branding and Creative for the St. Louis Blues hockey team. She works closely with the team’s ad agencies on branding campaign development, and spearheads branding efforts as part of the Blues in-house creative team to ensure consistent and creative use of branding throughout a myriad of fan interactions—including in-game, digital, sales, sponsorship, community relations, and marketing.

One of the most rewarding parts of her job is being a member of a marketing team that not only promotes the team on the ice, but also strives to do positive work throughout—and for—the St. Louis region.