A digital strategist committed to user-centric design, Kate started her career marketing technology products to IT Professionals and Developers. She later joined AKQA, where as Planning Director in their San Francisco, New York and London offices, she helped a diverse range of clients from Orange and The British Council to McDonalds and Visa use technology and digital media to achieve their business goals. In 2008, with the rise of apparel e-commerce, she moved in-house to Topshop becoming their first Digital Director and building a multidisciplinary team that drive global brand engagement and sales through content-rich digital properties and social media channels. Kate is a graduate of UT Austin - and still calls Texas home.
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