Yareli Esteban

Founder & CEO
Strategar

Yareli is the founder/CEO of Strategar, a marketing consultancy focused on helping clients develop better advertising strategies and tactics.

She believes that the power of the collective is a strong force and her company is focused in providing clients like the Texas Dept. of Agriculture and Snappy Salads content strategies that help promote consumption of fresh food.

Prior to Strategar, she spent 16 years working on some of the world’s largest brands including: Chevrolet, Bank of America, Sprint, McDonald’s, Domino’s, Sonic, Pizza Hut, Dell, Whataburger and Avocados From Mexico. Much of her work on Avocados inspired her current focus and interest on the topic of marketing healthful foods.

Yareli is a proud longhorn and holds a BBA from UT Austin. She’s passionate about education and volunteers her time with Girl Scouts and Dallas Area Rape and Crisis Center. As a native of Mexico, she also spends time inner city schools motivating young Latino children to pursue higher education.

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