Tara-Nicholle Nelson

Founder & CEO
Transformational Consumer Insights

Tara was formerly the VP, Marketing for MyFitnessPal, now part of Under Armour. In Tara’s first year on the job, MyFitnessPal grew from 45 million to 100 million users, her team drove a 22 percent increase in user engagement, and the company went from raising an $18 million Series A to being acquired by Under Armour for $475 million.

Tara is the Founder and CEO of Transformational Consumer Insights, Inc., a research and strategy firm. TCI helps brands spot opportunities for innovation, drive customer loyalty and build beloved brands by engaging Transformational Consumers. This segment represents the 60% of customers who are constantly looking to buy things and consume content that helps them live healthier, wealthier, wiser lives.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit food justice organization in West Oakland.