Elizabeth Von Lehe

Dir of Strategy & Brand Architecture
ICRAVE

After working in product design on everything from fashion to furniture, Elizabeth joined ICRAVE in 2011 to incorporate her experience into architectural and interior design concepts. Since joining ICRAVE, Elizabeth has worked on every phase of design from concept through construction on countless restaurant and hospitality projects including Le District, The Little Beet and STK. She leads the strategy and brand architecture group, helping clients redefine themselves and their industries by using the techniques of experience design.

Her notable projects include working with one of the largest food operators in the nation on strategizing and reimagining the campus of 2020, master planning historical buildings in New York City, the initial concept design and brand rollout for MADE Market, a new prototype food & beverage concept for DoubleTree Hotels, and the development of premiere residential tower 21 West End on the Upper West Side.

Prior to joining the ICRAVE team, Elizabeth worked as a product designer for Target Corporate Headquarters in Minneapolis, MN and Shanghai, China. Elizabeth received her Master’s degree in Architecture from Columbia University.

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