Dr. Johanna Zmud is a senior research scientist at the Texas A&M Transportation Institute and director of its Washington, DC, office. She has a doctoral degree in the social and behavioral sciences and has spent her professional career in the transport sector. Prior to TTI, she also served as director of the Transportation, Space, and Technology Program at the RAND Corporation. And prior to that she was founder and president of a survey science consultancy focused on travel behavior research within the transportation industry. Her research interests are in the socio-demographic, cultural, psychological determinants of travel demand, and she often works at the intersection of mobility, technology, and policy. Topics of recently completed studies include future transport technology scenarios for the UK, paths of automated vehicle (AV) and connected vehicle (CV) deployment in the U.S., and Impact of AVs on travel demand. She has significant peer-reviewed publications on topics including determinants of future mobility, technology impacts, and survey methodology.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.