photo of Sam Kass

Sam Kass

Chief Consumer Experience Officer

Sam Kass is the Chief Consumer Experience Officer for Innit. He is a food entrepreneur, former White House Chef and Senior Policy Advisor for Nutrition. During his White House tenure, Kass took on several additional roles including Executive Director of First Lady Michelle Obama’s “Let’s Move!” campaign. Kass is the first person in the history of the White House to have a position in the Executive Office of the President and the Residence.

In 2011, Fast Company named Kass to their list of 100 Most

Creative People, and in 2012, Kass helped create the American Chef Corps, which is dedicated to promoting diplomacy through culinary initiatives. Kass is the founding partner of Trove, a strategy firm to support businesses, organizations and governments, which is serious about improving the health and sustainability of the food system.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Sam Kass
Events featuring Sam Kass