A digital strategist and serial entrepreneur, with THE CONFLUENCE Russell has developed a set of proprietary techniques and innovations for executing and measuring digital publicity. Russell has been the publicist and/or filmmaker for countless artists, festivals and conferences such as MaiTai, Xlive, PTTOW/Worldz, Coachella, Lightning in a Bottle, Shambhala, Envision, Decibel, The Great Convergence, Symbiosis and engaged national campaigns at EDC and SXSW. Currently, Russell leads campaign strategy, business development, and production. Russell has also led a course on tastemaker marketing, at the General Assembly in Santa Monica, CA and been profiled LA Weekly, Millennial Magazine and NBC LA as a pioneer of digital content strategy. Russell graduated from the Leeds School of Business at the University of Colorado Boulder with a B.A. in Marketing and an emphasis in entrepreneurship
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