Rich Levy, a graduate of the University of Pennsylvania, began working in the concert promotion business in 1991 as an assistant at Brusco Barr Presents. After a stint with his own company booking tours and managing artists, Levy began working for a series of top tier concert promoters (Concert Southern Promotion and Cellar Door respectively) that would shortly thereafter be acquired becoming part of what now is Live Nation. Over the course of his first five years at Live Nation, Levy was a concert promoter booking clubs, theaters, amphitheaters, and arenas in markets across Georgia, Florida, North Carolina, and South Carolina.
As the company evolved its advertiser and sponsor platforms, Levy was promoted to the position of Senior Vice President of Artist Rights Acquisition, working extensively with a variety of Fortune 500 companies – advising on and executing music strategy and platforms for companies like Hilton, Citibank, AT&T, State Farm, and a host of others. With the merger of Ticketmaster and Live Nation, Levy’s responsibilities expanded to include content creation for the company’s growing online division.
Levy has led artist programming for Live Nation’s streaming initiatives, including the company’s Yahoo 365 program, where Live Nation streamed a concert every day for 365 days straight, and the company’s post-Yahoo streaming including recent forays into utilizing Facebook Live and YouTube. He has also led artist outreach and programming on the company’s LNTV vertical in conjunction with VICE, its VR program “On Stage” with Hulu, and it’s VR streaming via NextVR.
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