Ed Peto

Managing Dir

A native of London, Ed moved to China in 2006 to serve on the front lines of the music industry where he now owns and runs Outdustry, a unique music industry services business representing western labels, rights owners, services and talent for market entry into China. He is frequently sought out by international media - FT, WSJ, Guardian, Bloomberg, Reuters, Music Ally, Music Business Worldwide, Billboard etc - to comment on market news and conditions and has written extensively on the technical workings of the Chinese music industry.