Yuyu Chen

Yuyu is Brands Reporter for Digiday where she covers how brands and agencies are approaching the internet culture as well as emerging platforms and technologies, with a focus on ad tech, e-commerce, influencer marketing, global markets and more. Aside from writing, Yuyu constantly moderates industry conferences including Street Fight Summit NYC 2016, Incite Marketing Summit 2016 and Digiday Programmatic Summit 2016. Prior to Digiday, Yuyu covered advertising and marketing for ClickZ for over two years. Yuyu finished Brooklyn Half Marathon recently, and she likes hiking and ice hockey. (Go Montreal!)