Simon Ellsion

Dir of Innovation & Technology
10XBeta

As a New Zealand born native, Simon is driven by creativity and innovation. A lifelong passion for exploration saw him graduate university and move to New York City. Simon’s goal, to pursue design as a vanguard in the fast paced and unprecedented environment he knew it to be. Since arriving, Simon has built interactive clouds, developed revolutionary kitchen equipment, and helped to kickstart products across the world. After taking time off to sail the North Atlantic Ocean Simon soon realized his most valuable days were spent creating. As an ode to thirty days spent drifting between horizons he vouched to spend an entire month devoted to creating one product per day. His pursuit to create daily only grew stronger and he now channels that into the daily work at 10XBeta.

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