Battaglia is an award winning global creative executive and content marketing leader. He has a proven track record of building and leading creative teams for content studios and agencies. His expertise is in developing and executing branded entertainment, innovative marketing and story driven content that connects with consumers.
Currently he is the Executive Creative Director of Global Creative + Content Marketing for Marriott International where he is in charge of leading creative for the internal agency and content studio for Marriott’s 30 brands worldwide, across 5,700 properties in 110 countries on 6 continents.
Prior to his role he served as VP+Creative Director for Spectrum, an EMMY® award winning entertainment, branding and content studio.There he led a team of in-house producers, live-action directors, editors, animators, writers and interactive designers. He worked with partners such as Disney, Fox Sports and NatGeo Wild on developing new entertainment brands, online original content, marketing initiatives and network promotions that went way beyond traditional media solutions.
Before joining Spectrum, he served in several creative lead roles including Head of Creative for several Fox Sports Net brands including Fox Sports Florida and Sun Sports as well as Senior Producer of Branding for global retail giant HSN. Through his experiences, he has garnered several accolades including numerous National Promax/BDA, ADDY, Emmy® & BizTech Awards.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.