With a Communication Degree in one of the most important Brazilian universities (UFRGS), with a MBA and a Masters on Audiovisual Production (EICTV), Caroline rises as one of the most important executives in social media in Brazil, keeping up a USD 3 million company with 30 employees and with accounts as Gillette, Levi's and Uber.
The first steps with digital starts with BBS experience, than she started with classmates at UFRGS on of the first blog portals in Brazil. Her first movements on professional digital experience were taken when Orkut was popular in Brazil around 2008 with seeding for big companies interested in connecting with online users.
Caroline also teaches Digital Planning at Fundação Getúlio Vargas, one of most respected business universities in Brazil, and has a column on women's entrepreneurs site Jogo de Damas. Caroline already attend as a speaker in Social Media Week Rome, Social Media Week São Paulo and is the presenter of Social Media Day POA (Mashable's).