Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies by working with clients to develop a genuine narrative, which becomes the foundation for their branding and messaging. As a result, his clients establish brand positioning, avoid commoditization, and increase profit margins and market share.
Son of entertainment icon Donny Osmond, he grew up in the public life. In fact, he originally pursued a career in public relations, with the misguided goal of becoming “the spin doctor of all spin doctors.” But after years of education and experience, he’s learned firsthand that good marketing requires truth-telling and invitation. Don believes that authenticity is the only true value proposition any company can offer. Customers are not looking to be sold a product or service; they are looking to engage with your story through experiences.
Don serves his clients by developing genuine story-based marketing and authentic marketing strategies. OzComm Marketing focuses on business-to-business brands, applying a cross-discipline approach, to develop genuine story-based marketing and authentic marketing strategies. OzComm offers everything from a first glance evaluation to the execution of complex campaigns. Outside of his client work, Don is a sought-after speaker and writer, presenting his guiding philosophies to those looking to develop their brand or establish a leadership position.
Don lives in Austin, Texas with his wife Jessi and two sons. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. He’s also a professional bobsledder. He’s not ashamed to admit that he loves Legos and occasionally goes by “The Donfather.” While he steers clear of the entertainment industry these days, he’s played the drums for more than twenty years—he does come from a musical family and live in the live music capital of the world, after all.