Lance is the Director of Experiential Learning and Applied Creativity at Columbia University. The appointment is part of a campus wide initiative entitled Learn Do Share an effort to R&D the future of learning and work by harnessing storytelling, game mechanics, design thinking and technology. In addition Lance is a founding member and director of the Columbia University Digital Storytelling Lab. The lab explores new forms and functions of storytelling.
He is currently working with a number of Fortune 50 companies to lead and shape their media offerings for the 21st Century. In addition to collaborating with studios, networks, NGOs, gaming companies, publishers, and technology companies, Lance has provided creative services for clients such as Twitter, the Chernin Group, Penguin Group, Ubisoft, CAA, Ogilvy, and McCann-Erickson to name a few. From 2013 to 2015 Lance sat on an innovation council for Samsung exploring ways that storytelling can drive innovation within the company.