Bonny navigates the intersection of advertising agencies and music makers—working to connect brands and musicians/artists. As Managing Director/Executive Producer of the award winning music house, Comma, Bonny charts the strategy and direction of the tri-coastal company, while also producing original music for ad campaigns. Bonny is also responsible for Comma’s expansion into music supervision, as well as its artist showcase series (St. Vincent, Giorgio Moroder, Cyndi Lauper, Andrew Bird, Johnnyswim, Bernhoft, Los Amigos Invisibles, and The Head and the Heart, among others).
Prior to joining Comma, Bonny served as VP at Leo Burnett, where she launched the agency’s Artist-in-Residence program, brokering deals between Kellogg’s and Collective Soul, McDonald’s and Cheap Trick, and Allstate and the Beatles.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.