Nick Huff Barili is an Argentinian-American journalist, director, producer, and the founder of Hard Knock TV: Youtube’s first Hip Hop channel. Now boasting over 90 Million Views and 200 thousand subscribers Hard Knock has established itself as the premier destination for in-depth content in the urban space. Over the course of his career, Nick has interviewed and profiled over 300 artists & celebrities including Coldplay, Pharrell, Eminem, Kevin Hart, Kevin Durant, Andre 3000, Common, Eric Koston, Manny Pacquiao, Wu-Tang, Ice Cube, as well as being one of the first to interview emerging stars such as Kendrick Lamar, J Cole, Logic, Iggy, Wiz Khalifa, Asap Rocky and Childish Gambino to name a few.
Through his work with Hard Knock TV and consulting through his personal brand, Nick Huff Barili has worked closely with brands to create organic content strategies, curation, development, and implementation. In a world focused on bite size content Nick has pushed for more substance since day one. Hard Knock and Nick’s passion and dedication to youth movements and urban culture for over a decade has been recognized by some of the world most influential brands including, Canon, GoPro, Nike, adidas, Chevy and Zico among others. In 2014 Youtube and Canon recruited Nick as one of the influencers spotlighted in their BRINGIT campaign, which included some of Youtube’s brightest talent.
Nick was one of the first people brought on by Apple Music’s global radio station Beats 1 to help shape its vision in the early stages of its development. At Beats 1, Nick Executive Produced Pharrell’s radio show OTHERtone, Drake’s show OVO Sound, and hosted a show called Gratitude.
Nick graduated from Occidental College with a Bachelor of Arts in Film Studies and speaks both English and Spanish fluently. His passion for film and cultural anthropology have lead him into the documentary world. Nick is currently in production of several feature documentaries slated for 2017 releases.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.