Sherry Orson is the founder of Star Vibe Group a music licensing and publishing company, a collective of pre-cleared emerging artists, vintage catalogs, re-records, record labels and more.
Ms. Orson began her career in the music industry during the Richard Branson years with Virgin Music Publishing in Los Angeles as a Creative Manager. From there she moved to Universal Music Group for almost a decade as Creative Director and gained extensive experience in the fields of music publishing and licensing. While at Universal she placed songs with record labels on platinum record releases by such major artists as Christina Aguilera, Toni Braxton, Selena, Babyface, Jessica Simpson, Chaka Khan and many others. Her work representing Steven Van Zandt's Renegade Nation's music publishing company and record label yielded placements from his garage rock catalog on major advertising brands such as KFC and McDonalds. Ms. Orson has licensed songs recently from many catalogs to almost every network: HBO, Showtime, MTV, NBC, Fox, E!, CBS, ABC, Fox Sports and many more.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.