photo of Hunter Scott

Hunter Scott


Hunter Scott, Co-Founder, and President of TREND, has established his reputation for innovation, integrity, and imagination in today’s ever-changing climate. It began with an idea: that the new digital era could empower forward-thinking musicians willing to partner in their own success.

Established in 2008, TREND is a full-service PR firm focusing on press outreach, lifestyle branding, and social media management. In addition to running TREND, Hunter teaches music marketing at UCLA and serves as the Chairman of the Board of The Musicians Foundation, a non-profit that provides scholarships for music and music business education.

An engaging panelist and speaker, Hunter shares his knowledge at seminars and panels produced by SESAC, ASCAP, The GRAMMY Museum, CD Baby, Cutting Edge Business Conference, NAMM, and MIDEM, among others. Hunter is profiled alongside luminaries, including former Grammy president Neil Portnow and Gene Simmons (KISS) in the book It All Begins with the Music.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Hunter Scott
Events featuring Hunter Scott