Haipeng Allan Chen

Dr. Haipeng Allan Chen conducts research in the area of Behavioral Decision Theory (BDT) and pricing. His research interests focus on examining consumer and manager decision making and behavioral strategies. His research has been published or accepted for publication in Management Science, Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, the Strategic Management Journal, the Journal of Monetary Economics, the Review of Economics and Statistics, Economica, Marketing Letters, the Review of Marketing Research, Energy, the Journal of Brand Management, and the Journal of Marketing Behavior.