Michelle Segovia is a Graduate Research Assistant in the Department of Agricultural Economics at Texas A&M University. She specializes in Behavioral and Experimental Economics, Applied Micro-econometrics, Consumer Economics and Marketing. Michelle is currently the Graduate Student Coordinator for the Human Behavior Laboratory. She works on combining neurophysiological tools with traditional data collection methods to provide a better understanding of the factors influencing consumer decision making. Segovia has also gained experience in market good evaluations for agricultural products using experimental methods and has helped in the planning, development, and delivery of extension education programs.
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