Nicole has been with the adidas brand for 19 years, splitting her tenure between the Portland and Herzogenaurach HQ's.
She started as a PR Manager and every few years has taken on a new role - often creating new departments or initiatives. After eight years in Portland Nicole moved to the German HQ in 2006 as the global head of public relations and to lead the creation of the Adi Dassler Fund –adidas’ philanthropic arm. When the company created a Sport Style Division in 2008 she was tapped to lead the brand marketing team with a focus on launching adidas Originals globally. In 2011 she took the helm of the global brand marketing team overseeing both the Style and SPORT Performance Divisions. After a brief hiatus to have her daughter she came back to lead a new department called Influencer marketing which along with leading the Entertainment and Trend Marketing teams, also created ADIDAS’ unique Newsroom network. A team of Social, PR and Analytics specialists across 8 global cities. Her latest endeavor is to lead an "above Business Unit" Women's team with the mandate of driving a shift in focus to the female athlete across the organization.
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