Emily Falk is an Associate Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. Prof. Falk employs a variety of methods drawn from communication science, neuroscience and psychology. Her work traverses levels of analysis from individual behavior, to diffusion in group and population level media effects. In particular, Prof. Falk is interested in predicting behavior change following exposure to persuasive messages and in understanding what makes successful ideas spread (e.g. through social networks, through cultures). Prof. Falk is also interested in developing methods to predict the efficacy of persuasive communication at the population level. At present, much of her research focuses on health communication, including recent work exploring neural predictors of increased sunscreen use, neural predictors of smoking reduction, and linking neural responses to health messages to population level behavioral outcomes; other areas of interest include political communication, cross-cultural communication, and the spread of culture, social norms and sticky ideas. Prof. Falk's work has been funded by NCI, NICHD, NIDA/the NIH Director's New Innovator Award, ARL, DARPA and ONR. Prior to her doctoral work, Prof. Falk was a Fulbright Fellow in health policy, studying health communication in Canada. She received her bachelor’s degree in Neuroscience from Brown University, and her Ph.D. in Psychology from the University of California, Los Angeles (UCLA).
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