Caesare Assad

Throughout her career, Caesare has led health-promoting food business innovations for a diverse range of clients across the US. Her 15+ years of operational expertise as an executive chef, general manager and program director span industries that include hospitality, nonprofits and Fortune 500 corporations. Prior to joining the United States Healthful Food Council (USHFC), she launched back-to-back start-up concepts for Whole Foods Market and co-founded The Cleaver Group, a food environment design consultancy. Her background provides a uniquely practical perspective on the dynamics of leading and motivating groups, activating relationships and implementing new ideas. As the VP of Marketing and Business Development for USHFC, she is focused enabling relationships, across the complex food system, that make healthful food readily accessible.