Michelle Tripp

Michelle is co-founder and Chief Strategy Officer at Nextonomy, a NYC-based startup in the cognitive computing space.

Before transitioning from agency creative to startup founder, Michelle was an award-winning Creative Director and Brand Strategist with Idea Worldwide, recognized for her work in creative strategy and core values branding. In 2011 she was hired by global information services firm Wolters Kluwer to develop an enterprise-level social business strategy and spent three years as a consultant for the company's digital product launches before joining Reyes Global, where she consults social, biotech, and fintech startups on product development and branding.

In addition to her work with startups, Michelle has worked as a strategist and creative on Fortune 500 and publicly-traded companies, ad agencies, and brands including Fidelity Investments, HCA Healthcare, Time Warner Cable, Whataburger, Humana, Sodexo, Texas State Aquarium, and Jack Daniels.