Nearly seven in 10 Americans experience some form of discrimination, yet 85% of Americans consider themselves to be unprejudiced. The reason might be that we’re actually discriminating unintentionally based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This is called implicit bias. Step inside an optometrist’s office as he encourages us to examine our eyes and minds for implicit bias. This VR film places you mere feet away from six different individuals and lets you look into their eyes, challenge your assumptions, see beyond labels, and rethink bias.
"See Beyond Labels is an Oculus VR for Good project in conjunction with Love Has No Labels/Ad Council